10 Best Social Media Management Tools For Small Business

A social media management tool is a platform that helps you manage all your social media accounts in one place. This can save you a lot of time and effort, especially if you’re managing multiple accounts for different brands or clients. There are many different social media management tools on the market, so it’s important to choose one that meets your specific needs and budget. Here are 10 Best Social Media Management Tools, including:

Hootsuite: Best for small business
Buffer: Best for agencies
Zoho Social: Best for individual creators
Hootsuite: Best for many platforms.
SocialPilot: Best for TikTok.
Sprout Social: Best for analytics.
Later: Best for Instagram and Pinterest.
Sprout Social: Offers powerful features for social media analytics and reporting.
SocialPilot: Caters well to the needs of small teams.
Loomly: Enables automation for various social media tasks.
Iconosquare: Geared towards managing visual content across platforms.
Sendible: Best for agencies and large businesses
Crowdfire: Provides a free plan for basic social media management.
HubSpot: Offers social media management as part of its all-in-one marketing platform.
MeetEdgar: Best for freelancers, entrepreneurs, small businesses
Khoros: Designed for enterprise-level social media management.
Agorapulse: Best for social listening and engagement
Tailwind: A social media management tool that is specifically designed for Pinterest.
Post Planner: Built For Engagement

What is a Social Media Management Tool?

A Social media management tool is an application or software suite module that helps users manage their social media presence more efficiently. It allows you to schedule posts, track analytics, and engage with your audience all from one place. These tools can be especially helpful for businesses and organizations that need to manage multiple social media accounts.

10 Best Social Media Management Tools

1. Hootsuite

Hootsuite is the best free social media management tool for small business that designed to help you create more engaging content, get more followers, and make your business shine online. It’s allows you to schedule and publish posts, monitor activity and mentions, and manage comments and messages across all your social media accounts from one place. It helps businesses save time and stay organized on social media.

Hootsuite is a best social media manager tool for businesses and agencies looking to streamline their social media workflow. However, its pricing may not be ideal for casual users or those on a tight budget.

Start your free trial: Hootsuite

Key Features of Hootsuite

Here are some key features of Hootsuite

Publish and schedule
Social media analytics
AI content creation
Best times to post
Social media listening
Engagement tools
Inbox and messaging
Employee advocacy

2. Buffer

Buffer is an another best social media management platform for agencies that allows you to schedule posts, track analytics, and engage with your audience across multiple platforms. It can be a helpful tool for businesses and organizations that want to save time and effort on their social media marketing.

It offers a free plan for up to 3 social media channels, making it a good social media management platform for small businesses and individuals.

Start your free trial: Buffer

Key Features of Buffer

Buffer is a best social media management tool for Facebook and more platforms that allows you to schedule posts, track analytics, and engage with your audience. Here are some of its key features:

Schedule Social Posts: Buffer lets you schedule posts for various social media networks, including Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
Content Creation and Curation: Buffer offers tools like Pablo, a free image creation tool, to create engaging content for your social media posts.
Social Media Analytics: Buffer provides insights into your social media performance through analytics reports. You can track metrics like engagement, reach, and impressions to understand what content resonates with your audience.
Team Collaboration: Buffer allows you to collaborate with team members on social media content planning and scheduling.

3. Later

Later is the best social media scheduling and management software that is perfect for Instagram and Pinterest.

Start Your Free Trial: Later

Key Features of Later

Here are some of its key features:

Scheduling: Schedule posts for Instagram, Facebook, Pinterest, LinkedIn, and Twitter in advance.
Visual Planning: Plan your feed with a drag-and-drop calendar to visualize your content strategy.
Content Library: Organize and store all your photos and videos in one place.
Analytics: Track the performance of your posts and gain insights into your audience engagement.
Best Time to Post: Later suggests optimal posting times to maximize reach and engagement.

3. SocialPilot

SocialPilot is a social media management and engagement platform that helps marketers of all sizes manage their social media presence. It allows you to connect and manage all your social media profiles in one place, schedule posts, track analytics, and collaborate with team members.

4. Sprout Social

Sprout Social is a best affordable social media management software designed to help businesses manage their social media presence across various platforms. It offers a variety of features, including scheduling posts, tracking analytics, and engaging with customers. Sprout Social is a popular choice for businesses of all sizes looking to improve their social media marketing efforts.

5. Zoho Social

Zoho Social is an all-in-one social media management tool that helps businesses and agencies grow their presence on social media. It offers features like scheduling posts, monitoring brand mentions, and analyzing social media performance. It’s easiest way to manage your brands on social media.

6. Sendible

Sendible is the best social media management tool that helps businesses and agencies manage their social media presence across multiple platforms. It allows users to schedule posts, track engagement, and analyze performance.

Key Features of Sendible

Here are some key features of Sendible.

Team Collaboration
Social Media Scheduling
Analytics and Reporting
Smart Compose Box
Priority Inbox
White Label
Bulk Import
Custom Tags
Client Connect
Content Library
Optimal Time
Smart Queues

7. Agorapulse

Agorapulse is the best social media management software that helps businesses and agencies schedule, publish, and track their social media content across various platforms like Twitter, Facebook, LinkedIn, Instagram, and YouTube. It offers features like social media scheduling, inbox management, social listening, reporting, and collaboration tools.

8. Loomly

Loomly is a social media management platform that helps you create, schedule, and analyze content across all your social media channels in one place. It offers features like post inspiration, optimization tips, a content calendar, and social media analytics to help you streamline your workflow and improve your social media marketing results.

9. MeetEdgar

MeetEdgar is the fast, easy & affordable social media management tool that helps businesses and individuals automate their social media posting. It allows you to create a library of evergreen content, categorize it, and schedule it to be published on autopilot. This frees up time for you to focus on other aspects of your social media marketing, such as engagement and community building.

10. Post Planner

Post Planner is a social media management tool that helps you to schedule posts to various platforms, including Facebook, Instagram, LinkedIn, Pinterest, and Twitter. It’s save time and improve your social media presence by enabling you to:

Schedule posts in advance
Recycle top-performing content
Track and analyze your results.